Microsoft Corporation (NASDAQ:MSFT) Diverges Into A New Tech: Eye-Tracking For Head-Mounted Displays

Microsoft Corporation

The traditional way of eye-tracking is by the help of a partial reflector that bends the camera’s line of sight directly to one’s temple. It can also be done by affixing a camera to the frame of the HMD, which is apparently the most painless way. However, even as painless as it is, it has special requirements; at least part of the view is hampered by the rig itself. Nonetheless, word has it that Microsoft Corporation (NASDAQ:MSFT) is considering the possibility of eye-tracking tech for head-mounted displays (HMDs).

The technology uses “waveguides” to track infrared-lit peepers. It is more of an attempt to mitigate various compatibility issues that come along with prescription eyewear. MSPoweruser seems to be certain about Microsoft’s move given its recent unearthing of a patent filing which is expected to provide a solution. It will be making use of both an input coupler and an output coupler.

The patent summarizes how the infrared beams works

The idea is attractive given that it is of advanced stuff.  However, even though the technology isn’t present in HoloLens as it is known Microsoft is in no doubt that it will excel in the area. Apparently, HoloLens looks and feels like a premium device despite being sensitive to handle. The infrared beams work hand in hand with the curved grating lines of the input coupler to produce an eye-tracking effect.

Nonetheless, there is notable competition in the eye-tracking tech.  SensoMotoric Instruments is likely to bring on board eye-tracking gadgetry in its upcoming demo of products at CES next month.

Himax is believed to be supplying Microsoft HoloLens

According to analysts, Microsoft is focusing on Himax; an augmented reality component supplier to supply some of its important elements of the HoloLens. It is suspected that the company will be shifting production to a new more refined HoloLens for H2 2017.  However,  Himax has had a share of challenges; declined sales in its  LCOS and WLO product lines

Nonetheless, it is still not clear whether or not Microsoft will support other players who are interested in the industry. Meanwhile, Microsoft’s stock closed at $63.24 a decline of $0.31 or 0.49%.


Facebook Inc (NASDAQ:FB) EU: Will The Social Media Oblige To The Code of Conduct


The major tech companies are under pressure from the European Commission to be more proactive in curbing hate speech and provocation to terrorism. Facebook Inc (NASDAQ:FB) EU is one of the tech firms alongside Twitter Inc (NYSE:TWTR), Alphabet Inc (NASDAQ:GOOGL) Google’s YouTube and Microsoft Corporation (NASDAQ:MSFT) that the European governments are looking up to. They have been asked to put their acts together in the code of conduct or face the possibility of laws.

The order comes in the midst of heightened racial tensions and national security concerns.  Germany has particularly been in the spotlight because of the ongoing refugee crisis, which has sparked a chauvinistic backlash. Apparently, the country’s Justice Minister Heiko Maas points out that Facebook should be held legally responsible for any speech published to its platform.

Facebook EU: The tech giants have not been submissive to the code

It is a requirement that all the major US technology companies sign a code of conduct including Facebook EU in an effort to fight online hate speech.  The firms are also required to agree to be part of a strengthening partnership with civil society organizations. However, a report commissioned by EU Justice Commissioner Vera Jourova indicates that the tech giants have not satisfactorily obligated to the code.

A majority of them have been struggling to comply with a voluntary code of conduct.  Jourová says, “If Facebook, YouTube, Twitter and Microsoft want to convince me and the ministers that the non-legislative approach can work, they will have to act quickly and make a strong effort in the coming months.”

The rapid spread of fake news online

There have been serious concerns over the online spread of racist content, which is primarily targeting refugees in Europe. Facebook has been one of the biggest victims.  According to Jourová, social media companies need to live up their mandate of sharing responsibility in regards to online radicalization, fake news or illegal hate speech.

Apparently, Mark Zuckerberg, Facebook’s CEO and COO Sheryl Sandberg have been alleged to break national anti-speech laws. As a result, prosecutors in Munich launched an inquiry into these allegations. Nonetheless, it remains to be seen how committed Facebook EU is to its obligation.


Alphabet Inc (NASDAQ:GOOGL) Launches two new products and Goes after Microsoft Corporation (NASDAQ:MSFT) SharePoint


Alphabet Inc (NASDAQ:GOOGL) is serious about investing in artificial intelligence (AI) for its search engine. On Monday, the giant search engine made public how those investing were being applied to enterprises.

The announcement comes during the global enterprise even series dubbed Google Atmosphere in Tokyo on Monday. The company executives used the event to debut Google Springboard, an app designed to help users to find the needed information with more efficiency. The new app searches for information across all Google Apps including, Drive, Gmail, Calendar, Docs, and Contacts among other.

Google Springboard will be helpful by proactively providing users with actionable information and recommendations, according to a blog post by Prabhakar Raghavan, Vice president of engineering for Google Apps. Raghavan further added that, according to a recent McKinsey survey, an average knowledge worker usually spends an equivalent of an entire day a week searching and gathering information.

Google also announced a redesigned Google Sites version, which is among the common products with enterprise customers. Google Sites makes it easy for users to fast and easily create and internal or external websites.

The new version will allow for content aggregation as well as distribution, optimized for each screen. The new version now features a new theme and layouts designs to adjust to every screen. It will also allow real time collaboration by several editors just like Google docs.

The two new services announced on Monday goes further to show how much Google is committed to the enterprise. The two services are aimed at helping business to easily access information and share it internally much like the Microsoft Corporation (NASDAQ:MSFT) SharePoint does. In fact, the products seem to be Google’s move on the Microsoft SharePoint and other similar services. The SharePoint serves as a repository for business data and a hosting platform for websites needed for internal communications within a company.

The Springboard is basically an extension of Google’s enterprise search efforts such as the search feature inside individual products where the Springboard is designed to pull from. What makes this new service more interesting is that it acts as a one-stop shop for enterprise uses to find the information they are looking for.


Microsoft Corporation (NASDAQ:MSFT) Looking to Broaden its Technological Horizons

Microsoft Corporation (NASDAQ:MSFT) is aiming to have its software available on every platform rather than restricting to only windows based PCs, a move that may strongly favor the software giant in the long run.

The new outlook (pun intended) to Microsoft Corporation (NASDAQ:MSFT) products may be credited to CEO Satya Nadella who took over from Steve Ballmer more than a year ago.

Since the change in the CEO post, Microsoft Corporation (NASDAQ:MSFT) has increasingly developed products that cater to wider platforms. Most notably, the Office for Apple Inc. (NASDAQ:AAPL) iPad and Office for the iPhone apps have boosted Microsoft Word to be the 14th-ranked free app on the App Store.

The bid to stay relevant in the technology development business has allowed Microsoft Corporation (NASDAQ:MSFT) to fare better in the commercial arena. Office 365 subscribers were shown to be more than 9.2 million in the fiscal second quarter in December, a 30% increase from the fiscal first quarter.

Microsoft Corporation (NASDAQ:MSFT) is aiming to embrace the change brought on by the increased mobility of technology due to new device platforms. The company has contrived efforts to control cost and, together with the diverse software approach, is set to substantially improve its strategic position, according to Wells Fargo analyst Jason Maynard.

Among other improvements, Maynard also thinks that Microsoft Corporation (NASDAQ:MSFT) has grown in public sentiment and improved its perception over the last year. Microsoft Corporation (NASDAQ:MSFT) announced on Monday 6th April that it was looking to hire more autistic people within the ranks. It is aiming to design a program that will allow autistic people to become full-time workers based in Redmond, Wash.

Despite the improvements, lay-offs are predicted in reflectance to market conditions as well as the hit from Microsoft Corporation (NASDAQ:MSFT)’s own transformation. With the next earnings report of Microsoft Corporation (NASDAQ:MSFT) due on the 23rd of April, these predictions will ultimately be laid to rest.