The self-driving car is a market, which is believed to be a chance for companies to excel. This is the reason that start-ups and tech giants, such as Nvidia Corporation (NASDAQ:NVDA) are jumping at the opportunity to be involved in the expected market.
Following being granted permission by the state of California on Thursday, the chipset giant set it’s NVidia B&B vehicles on the Californian roads on Friday. An extensive list of other companies have already taken this step, so NVidia has a lot of catch-ups to do if it wishes to stay relevant.
Other companies involved in self-driving technologies, and vehicles, includes the likes of tech giants such as Uber International C.V, Apple Inc. (NASDAQ:AAPL), Alphabet Inc. (NASDAQ:GOOGL) Google, Intel Corporation (NASDAQ:INTC), and many others.
How a chipset giant turned to self-driving vehicles
According to those familiar with the matter, the origination behind the idea of NVidia being involved in the self-driving industry first originated in 2015. The reason behind the inspiration to get involved, concurred after a meeting between the CEO of NVidia and CEO of Tesla, Elon Musk (another major player in self-driving technologies.)
Musk, released the following in a statement, “What NVidia is doing with Tegra, is really interesting and important for self-driving future.”
For those not familiar with Tegra, it is a subsidiary of NVidia, and primarily responsible for developing mobile processing technology for the chipset giant.
NVidia’s take on a self-driving vehicle
According to the release notes of the company, the vehicle itself is referred to as NVidia Drive PX2. The vehicle itself is aimed to be fully autonomous based on artificial computing capabilities. It will run on a single processor, and be capable of auto-cruise functions, as well as manual handling.
The company’s vehicle will also be running on a low 10-watt power source while maintaining maximum performance for their model. Furthermore, the company announced that it would be participating in the first ever self-driving championship. This is expected to take place in April 2017.
Nvidia stock settled at $91.82, after witnessing a decline of $1.66 or 1.78%
The major tech companies are under pressure from the European Commission to be more proactive in curbing hate speech and provocation to terrorism. Facebook Inc (NASDAQ:FB) EU is one of the tech firms alongside Twitter Inc (NYSE:TWTR), Alphabet Inc (NASDAQ:GOOGL) Google’s YouTube and Microsoft Corporation (NASDAQ:MSFT) that the European governments are looking up to. They have been asked to put their acts together in the code of conduct or face the possibility of laws.
The order comes in the midst of heightened racial tensions and national security concerns. Germany has particularly been in the spotlight because of the ongoing refugee crisis, which has sparked a chauvinistic backlash. Apparently, the country’s Justice Minister Heiko Maas points out that Facebook should be held legally responsible for any speech published to its platform.
Facebook EU: The tech giants have not been submissive to the code
It is a requirement that all the major US technology companies sign a code of conduct including Facebook EU in an effort to fight online hate speech. The firms are also required to agree to be part of a strengthening partnership with civil society organizations. However, a report commissioned by EU Justice Commissioner Vera Jourova indicates that the tech giants have not satisfactorily obligated to the code.
A majority of them have been struggling to comply with a voluntary code of conduct. Jourová says, “If Facebook, YouTube, Twitter and Microsoft want to convince me and the ministers that the non-legislative approach can work, they will have to act quickly and make a strong effort in the coming months.”
The rapid spread of fake news online
There have been serious concerns over the online spread of racist content, which is primarily targeting refugees in Europe. Facebook has been one of the biggest victims. According to Jourová, social media companies need to live up their mandate of sharing responsibility in regards to online radicalization, fake news or illegal hate speech.
Apparently, Mark Zuckerberg, Facebook’s CEO and COO Sheryl Sandberg have been alleged to break national anti-speech laws. As a result, prosecutors in Munich launched an inquiry into these allegations. Nonetheless, it remains to be seen how committed Facebook EU is to its obligation.
Alphabet Inc (NASDAQ:GOOGL) is serious about investing in artificial intelligence (AI) for its search engine. On Monday, the giant search engine made public how those investing were being applied to enterprises.
The announcement comes during the global enterprise even series dubbed Google Atmosphere in Tokyo on Monday. The company executives used the event to debut Google Springboard, an app designed to help users to find the needed information with more efficiency. The new app searches for information across all Google Apps including, Drive, Gmail, Calendar, Docs, and Contacts among other.
Google Springboard will be helpful by proactively providing users with actionable information and recommendations, according to a blog post by Prabhakar Raghavan, Vice president of engineering for Google Apps. Raghavan further added that, according to a recent McKinsey survey, an average knowledge worker usually spends an equivalent of an entire day a week searching and gathering information.
Google also announced a redesigned Google Sites version, which is among the common products with enterprise customers. Google Sites makes it easy for users to fast and easily create and internal or external websites.
The new version will allow for content aggregation as well as distribution, optimized for each screen. The new version now features a new theme and layouts designs to adjust to every screen. It will also allow real time collaboration by several editors just like Google docs.
The two new services announced on Monday goes further to show how much Google is committed to the enterprise. The two services are aimed at helping business to easily access information and share it internally much like the Microsoft Corporation (NASDAQ:MSFT) SharePoint does. In fact, the products seem to be Google’s move on the Microsoft SharePoint and other similar services. The SharePoint serves as a repository for business data and a hosting platform for websites needed for internal communications within a company.
The Springboard is basically an extension of Google’s enterprise search efforts such as the search feature inside individual products where the Springboard is designed to pull from. What makes this new service more interesting is that it acts as a one-stop shop for enterprise uses to find the information they are looking for.
Alphabet Inc (NASDAQ:GOOGL) Australia and New Zealand has roped in Jason Pellegrino as its fresh managing director. Maile Carnegie who earlier held the post left for ANZ Bank in March.
Carnegie’s entire career was spent in Procter & Gamble Co (NYSE:PG) before she came aboard Google. After spending 3 years as Google Australia’s boss she accepted an offer from ANZ Bank. Karim Temsamani, President of Google Asia Pacific temporarily took charge as the organization tried to get a replacement.
Pellegrino currently serves as Google’s director of Asia-Pacific sales operations as well as strategy. He will officially assume his new post in May.
Pellegrino has served Google for seven years in numerous capacities such as director of sales, Australia and chief of sales operations as well as strategy of Google Australia and New Zealand. Before coming aboard the search giant, he was involved in over 15 years in mergers and acquisitions, corporate strategy as well as marketing and sales in the consumer products, technology and retail sectors.
Google Australia declared recently that it restructured its operations such that local advertising earnings will be attributed as part of the organization’s income.
In Google’s 2015 financial declaration to the Australian Securities and Investments Commission, the organization said that from 1 January 2016 onwards, Google Australia restructured its operations such that it will recognize earnings from the selling as well as marketing of certain products as well as services to customers based in Australia.
For the financial year of 2015, Google Australia’s profit before tax was AU$50 million a drop from AU$58.7 million from the year before that.
After deducting income tax of AU$2.9 million, profit subsequent to tax was AU$47.1 million a drop of around AU$2 million from 2014’s figure. Tax expenditure in 2015 was AU$16 million a rise from 2014’s figure of AU$11.7 million.
But the tax amount was very small benchmarked against 2015’s total revenue of AU$502 million a rise from 2014’s figure of AU$439 million.
The Australian federal government is taking action on tax evasion by multinationals operating in the country.
It remains to be seen how the new appointment helps Google ANZ in the future.