Burberry Ends Burning of Unsold Goods, Phases Out Real Fur

Burberry, the luxury goods maker based in Britain announced that it will no longer burn its unsold goods beginning immediately.

The British fashion label said as well that it would stop its use of real fur in all products and would phase out its existing fur products.

In July, a report on Burberry earnings showed that the company destroyed its unsold clothes, accessories as well as perfume worth over £28.5 million during 2017 in order to protect the brand. Environmental advocates responded angrily to the news.

At that time, the retailer had said 2017 was an unusual year as Burberry destroyed £10 million in old perfume after it signed a new deal with Coty in the U.S.

Fashion companies like Burberry amongst others, destroy their unwanted products in order to prevent them from being sold cheaply or stolen.

Burberry announced that it already has reused, fixed, donated or in some way recycled unsold items, but would continue to increase its efforts.

Environmental advocate Greenpeace said that the decision by Burberry to stop burning overstock is a sign of change that has been much needed in the fashion industry.

Over the last year, Burberry has entered into a partnership with Elvis & Kreese a luxury company in which more than 120 tons of leather products are to be transformed into different new products during the upcoming five years.

The fashion label is also establishing the Burberry material Futures Research Group that together with the Royal College of Art will invent new materials that are sustainable.

Burberry CEO Marco Gobbetti said that modern luxury entails being environmentally and socially responsible. Gobbetti added that the belief is core to Burberry and key to the company’s long-term success, as the company is committed to applying creatively in the same way to all parts of the company as it does with its products.

Currently Burberry uses mink, rabbit, fox as well as raccoon fur in products, but will end using all fur in the near future.

Members of PETA or People for the Ethical Treatment of Animals welcomed the decision taken by Burberry. PETA said that if fashion houses want to remain relevant in today’s changing fashion industry, they have no other choice than to stop the use of fur for coats, cuffs, and collars.

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